• Skin barrier strengthening products

    There has been a rise in products which help strengthen the skin’s protective barrier. Especially in Korea, many brands have launched such products in recent months. Learn all about it in today’s post!
  • Clean Beauty in Korea

    Have you heard of the term Clean Beauty? In recent years, this trend has become particularly popular in Western countries. From natural ingredients, vegan formulations to sustainable packaging. Today we're specifically looking at what Clean Beauty is like in Korea.
  • Skincare Trends for 2020

    These 5 trends set the tone of the beauty and skincare scene for the new decade. It will be all about the active ingredients in the products, professional skincare becomes a thing and K-Beauty will become "more adult". Read on to find out more about the trends you shouldn't miss for 2020.
  • Skip-Care – the minimal skincare trend from Korea

    Skip-Care is a new K-Beauty trend that started popping up everywhere beginning this year. As the name suggests, it is all about skipping unnecessary steps and products in your skincare routine. You’re literally going on a skincare diet. We’re totally into this trend! Read on to see why.
  • K-Beauty vs. J-Beauty

    Until 2017, K-Beauty was the only Asian star on the beauty stage. Beauty and skincare fans around the world looked to Korea to get the makeup looks and skincare tips of Korean beauties. But Korea is no longer the only beauty hotspot. The new star on the scene: Japan. Since 2018, J-Beauty has also been a great source of inspiration for the beauty community. Today we look at the two beauty cultures in comparison. Where are their similarities and differences?
  • Protective Beauty – Protect your skin from pollution

    We know that sunscreen is a must in K-Beauty. But sun exposure is no longer the only thing you should protect your skin from. Protective Beauty is a trend that has grown in Asia and has now reached us. Read on to find out why anti-pollution products are becoming more and more popular.
  • The Travel Beauty Trend

    In recent years beauty has made its way into the travel industry. Brands have discovered the need to cater to the globetrotting and jetsetting people among us. Looking good while travelling used to be a struggle, but with today's travel-friendly product offers and some of our travel beauty hacks you'll glow while on the go!
  • The anti-stress beauty trend

    Unfortunately, stress is often part of our everyday lives. Did you know that stress does not only take a toll on you, but also on your skin? From this realization, the anti-stress beauty trend has gained attention in recent years.
  • Skincare for men

    Who says that beauty and skincare is only for women and girls? It’s no longer just male celebrities or bloggers and beauty-proficient Korean guys who care deeply about their looks. The male "average consumer" here is also becoming more and more interested in skincare. The "Male Beauty" trend is getting bigger and we show you why!
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free
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parabens
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bleaching agents
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vegan