- You find the K-Beauty world super exciting, you know all the basics and are very ready to give it a try? Yet, something stops you: Where and how do I get started? We know how overwhelming K-Beauty can be for first timers and beginners. And we got you covered! Here are some simple ways to get started with K-Beauty.
- Koreans just can’t get enough of it. Morning, noon, evening, at night and in between. It runs like a red thread through all K-Beauty routines. And ultimately, it’s the key to fresh, youthful skin. We’re talking about hydration.
- There are some who make themselves look insta-ready with the help of make-up. And then there are others who prefer the no make-up look over artificial perfection. It’s time we take the no make-up trend serious! The motto is: Skincare as make-up. The magic formula: K-Beauty. We'll show you the Korean way of mastering the no make-up look!
- For many, the legendary Korean 10 step beauty routine is the centrepiece of K-Beauty. That's why we have taken a very close look at the infamous routine to perfect skin! What’s hidden behind these 10 steps is not only the recipe to flawless skin, but also a lot of essential skincare hacks that you want to know!
- Glass skin, honey skin, cloudless skin… These terms all describe the appearance of the skin that Koreans aspire to. What exactly is behind these trends and how can you turn them into your #skingoals - we have the details!
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