Aloe Vera in K-Beauty
You don't have to look far to find Aloe Vera products in Korea. Many of the most famous K-Beauty brands such as Holika Holika, Nature Republic and Skinfood have products with a high aloe vera content. You can often recognize these products in the store from afar by their rather large green packaging. Koreans use Aloe products not only on the face but also on their hands and body.
What can Aloe Vera do?
Aloe Vera is mainly known for its moisturizing properties. It also has a strong anti-inflammatory and soothing effect on the skin. This makes it a popular ingredient in products for sensitive skin or skin that is prone to irritation and redness. The plant active ingredient is generally very well tolerated and therefore very good for all skin types. And last but not least, many are fans of its texture. Aloe naturally has a transparent gel texture that is quickly absorbed and leaves no residue. The skin feels smooth and refreshed after use. The plant also has a pleasant scent.